What is Amazon Prime? Cost, Benefits & Free Trial Explained

While Amazon’s Prime Day 2021 ended on 22 June, it’s never too late to pick up a Prime subscription, especially as we head towards Black Friday and Christmas.

In the US, Amazon has already launched an Epic Deals event to replicate some of the buzz it created in 2020 when it held a mid-October Prime Day. Whether or not Amazon has another Prime Day this year – as some rumours suggest – a Prime account is a useful way to get your items delivered quickly while also accessing exclusive deals, and additional streaming and gaming perks.

Amazon Prime continuously grows its list of exclusive services and perks too, and now even including free Deliveroo Plus. So what started out as a way to get free, unlimited next-day delivery has quickly become an all-encompassing digital service that adds video, music, books, cloud storage and loads more.

Read on to find out everything you need to know about Amazon Prime, whether it’s worth signing up, its latest features, and how much Amazon Prime costs. We’re separately keeping track of everything Prime Day here.


How do you get Amazon Prime for free – 30-day free trial

Amazon offers a 30-day trial on nearly all its Prime services (except for Prime Student, where the free trial is for 6 months!). Remember, if you decide you don’t want to pay for a subscription, you’ll need to cancel Amazon Prime before your trial ends.

Below you’ll find quick links to the various Prime free trials available if you just want to try it out. (Plus, here’s how to sign up for the free trial).

Check out our step-by-step guide to signing up for Amazon Prime.

Best Amazon deals right now

We’re tracking all the best Amazon deals below:

1. Microsoft Surface Laptop Go (i5, 8GB, 256GB)

Now: £749  (£150 off)

This is a great deal on the Surface Laptop Go, a great laptop for students. Save £150 on the top-spec Intel Core i5 model with 8GB of RAM and a 256GB SSD – down to a much more appealing £749. If you’d prefer, the 128GB model is down to £599 with a £100 discount.

2. Samsung Galaxy Buds+

Now: £79  (£80 off)

Amazon is selling 2020’s Samsung Galaxy Buds+ for just under £80. It’s not as low as the Prime Day price of £59, but it’s still a decent saving.

3. Microsoft 365 Family + Norton 360 Deluxe (15 months)

From: Amazon

Was: £183.99

Now: £59.97  (£124 off)

The same bunlde had £138 off over Prime Day, but £124 off is still a great discount which you can pick up without a Prime account. This Microsoft 365 for Family bundle with Norton 360 Deluxe includes 3 extra months (usually 12 months). 

4. Adobe Creative Cloud – 1 Year Subscription to All Apps

From: Adobe

Was: £596.33

Now: £476.98  (£120 off)

Adobe has £120 off a year of Adobe’s Creative Cloud All Apps – but only until 2 September.

5. Amazon Echo (4th gen)

From: Amazon

Was: £89.99

Now: £54.99  (£35 off)

Read our Echo (4th gen) review, which awarded the device four stars and a Tech Advisor Recommended badge. This is a great deal exclusively for Prime Members.

The deal also includes a free TP-Link Smart Bulb for free.

6. Apple iPad Air (2020, 64GB, cellular)

Now: £565.02  (£143.98 off)

This isn’t the cheapest the Air has ever been – Amazon offered a £230-off deal for Prime Day, earlier this year  – but this is still a very solid discount on the latest iPad Air model, with cellular connectivity.

Note that this price applies to the silver model only; the other four colour finishes are considerably more expensive.

7. Xiaomi Redmi Note 10 Pro (6GB RAM, 128GB)

Now: £239  (£30 off)

A fantastic screen, a 108Mp camera and awesome battery life make this discount on the budget Redmi Note 10 Pro difficult to ignore.

8. Amazon Fire TV Stick 4K Ultra HD with Alexa Voice Remote

From: Amazon

Was: £49.99

Now: £26.99  (£23 off for Prime Members)

Turn your 4K TV into a smart TV with Alexa voice control. The 4K Fire TV Stick was given four and a half stars and a Recommended Award in our review. 

9. Fitbit Versa 3

From: Amazon

Was: £199.99

Now: £165.20  (£30 off)

10. Ecovacs Deebot Ozmo 920

From: Amazon

Was: £449.98

Now: £299  (£150.98 off for Prime Members)

We think this is an excellent robot vac even at full price, so this is an amazing deal for Prime Members.

11. Apple 12.9in iPad Pro (2020, 1TB)

From: Amazon

Was: £1,469

Now: £1,239.93  (£229.07 off)

Get almost £230 off the top 1TB storage version of the iPad Pro 12.9in from 2020. This isn’t a Prime-only deal, so all Amazon customers can buy it, we just don’t know how long it’ll be available at this price.

12. Amazon Echo Buds

From: Amazon

Was: £119.99

Now: £49.99  (£70 off for Prime Members)

Amazon’s Echo Buds are its answer to the Galaxy Buds and Airpods. Find out more in our Echo Buds review.

13. Amazon Music Unlimited for 4 months

From: Amazon

Was: £9.99 per month

Now: Free  (£39.96 off)

Amazon is offering four months of Music Unlimited for free to new customers (who haven’t had a trial or subscribed to Music Unlimited before). The service, which is the individual plan, now also includes hi-res audio for free.

14. Microsoft Surface Pro 7 (i5, 8GB RAM, 128GB SSD)

Now: £680.32  (£218.68 off)

The Surface Pro 7 might have launched in 2019, but it remains an excellent 2-in-1 PC. That’s especially true in this deal, which drops the i5 model with 8GB RAM and a 128GB SSD to £699 thanks to the launch of the new Surface Pro 8.

15. Audible: 3 Months

From: Amazon

Was: £7.99 per month

Now: Free  (£24 off for Prime Members)

The deal is back! New customers can get three months of Audible for free ahead of Prime Day.

16. Kindle Unlimited for 3 months

From: Amazon

Was: £7.99 per month

Now: Free  (£23.97 off)

Kindle Unlimited allows unlimited reading across over a million titles, along with access to audiobooks and magazine subscriptions. Prime members can now claim three months for free.

17. Amazon Prime Video

Now: Up to 50% off films and shows  (For Prime members)

Prime members can now get up to 50% off shows and films on Prime Video as an early Prime Day deal.

18. Ring Spotlight Cam

From: Amazon

Was: £179.99

Now: £119  (£60 off for Prime Members)

19. Amazon Fire TV Cube – 4K Ultra HD, Alexa Voice Control

From: Amazon

Was: £109.99

Now: £59.99  (£50 off for Prime Members)

A hands-free, Alexa-powered way to control your TV and get access to your favourite streaming services. Find out more in our Fire TV Cube review.

20. Ring Alarm 5 Piece Kit

Now: £129  (£90 off for Prime Members)

This is a great saving on Amazon’s second-generation Ring Alarm 5 Piece Kit for home security.

How much does Amazon Prime cost?

Amazon Prime is available with a few different subscription models. The best value is the upfront sum of £79/$119 for the year, which works out at about £6.58/$9.92 per month. Don’t forget to take advantage of the 30-day free trial first, though.

You can also get Amazon Prime on a monthly subscription plan, but it does work out at a higher cost per year. It’s £7.99/$12.99 per month, which is £95.88/$155.88 per year.


The final option is for those looking to subscribe to the Prime Video service without the rest of the perks that come with the full Prime package.

Prime Video only

Prime Video on its own costs £5.99/$8.99 per month, but we’d hesitate to recommend this when the yearly option works out to almost the same price and gives you all of the additional features.

You can sign up for any of these subscription options on Amazon’s dedicated page.

Prime for students

There is a separate pricing plan for students too. It works out at half the price of the usual Amazon Prime and there’s a whopping six months free trial available too.

Find out everything you need to know about Prime Student and how to get it here.

What do you get with Amazon Prime? Benefits Explained

We’ve explained how much Prime costs, but if you’re still wondering what you get with Amazon Prime and whether it’s worth it, let’s dig into its benefits to help you decide. Amazon Prime Video and Music Prime might be a couple of services you’re already familiar with, but there are loads more…

Amazon Prime delivery

The core feature of Amazon Prime is delivery. You’ll get unlimited one-day delivery at no extra cost for millions of eligible items. Some addresses are available with same-day delivery, and better yet there’s also Prime Now, which promises delivery within two hours or less.

Amazon also offers a promotional £1 discount to thank customers who chose the no-rush delivery.

Free Deliveroo deliveries (UK)

Prime subscribers can also benefit from a year of free Deliveroo Plus in the UK. Deliveroo’s premium service offers unlimited delivery from prices starting at £3.49 per month with a minimum order value of £25. Folded into the cost for Prime, Deliveroo Plus customers save nearly £42 over a year. 

Head to Amazon to link your Deliveroo account now. The perk replaces Amazon’s ill-fated Amazon Restaurants delivery service, which Amazon retired in 2019.

In-car or in-garage delivery (US)

Prime members in the US can have their groceries and goods delivered right to their cars. If you’re wondering how it works, you’ll need to use the Amazon Key App to connect your car to Amazon – which lets you use in-car delivery as an option when you checkout. Keep in mind the app only works with select “connected” cars – that is, cars with an internet connection.

The perk has been temporarily paused due to the pandemic, but Amazon has modified it to have your orders delivered to your garage instead. 

In-garage delivery works with the MyQ app. If you don’t have a smart garage, you can separately buy a smart garage door opener, which allows the delivery person temporary access to your garage. Drives are thoroughly vetted and are instructed to not go beyond five feet into your garage. Read more about Amazon’s in-garage delivery.

Prime Early Access

Prime members get access to lots of deals 30 minutes before the rest of its customers, which can sometimes make the difference between bagging a bargain and missing out completely.

Amazon Prime Day Deals

Prime Day is similar to Black Friday where thousands of products are reduced but only for Prime members. See our full guide to Prime Day.

In the US Prime members who use Amazon Wedding List also get 20% off items remaining in their gift registry (though some terms apply). Alternatively, UK couples receive a £50 gift card if guests spend over £750.

Amazon Fresh


As of 28 July 2020, Amazon Fresh became free to anyone with a Prime membership in the UK. Amazon Fresh offers customers fast, same-day delivery on produce, as well as meat, seafood, snacks, and other essentials with a minimum order value of £15.

You can also qualify for free two-hour delivery on orders over £40. Check if Amazon Fresh is available in your postcode.

The service replaced Amazon Pantry which was the retailer’s original response to online grocery shopping. Amazon discontinued Pantry in the UK on 30 June, 2020. 

In May 2021, Amazon also rolled Prime Now into the service, allowing customers to access same-day delivery from local groceries as fast as within an hour.

Amazon Prime Rewards Visa Card (US)

Prime members in the US can also get 5% when shopping at Whole Foods Market using the Amazon Prime Rewards Visa card. Without Prime, the card gives 3% back to customers.

Free two-day prescription delivery (US)

US customers can also order prescriptions via Amazon Prime and benefit from free two-day delivery along with discounts of up to 80%. You also get a membership card which you can use in over 60,000 pharmacies. Keep in mind, the service isn’t a form of insurance and cannot be combined with your existing insurance.

Amazon Prime Music


Also included is Prime Music, which offers a huge selection of songs (more than two million) available to stream.

However, if you want access to the complete library of 40 million songs, Amazon’s answer to Spotify is Prime Music Unlimited, which has a separate subscription cost of £9.99/$9.99 per month, but is reduced to £7.99/$7.99. Right now however, Amazon is offering three…

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